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Fake Work

Lets say you want someone to dig a hole for you in your garden.  A normal person would take a shovel and get it done within an hour.  A consultant will use teaspoons to dig.  And get three analysts to dig it for you – getting it done in a week.

Why?  Because we all work on incentives.  Everyone is driven by what pays their bills.  As consultants charge out their time – its in their interest to take as long as possible and use as many people as possible.  A simple 5 minute conversation would solve your problem?  Too bad – you will get a 147 page PowerPoint presentation with the perfect font and pictures.

Or a government worker that has to look busy so they create extra processes and procedures for you to go through so they keep themselves in a job.

Clients have to start to become smarter.  Realize that they want things done quicker and simpler.  Pay for simplicity not pretty looking documents that don’t get to the point.

If you employ anyone – figure out their incentives.  If you are paying for time – than expect things to take a bit longer and be more complex than are necessary.  If I was getting paid to write by the word, this post would have been much longer.

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About

Amir Anzur is a Dubai based internet entrepreneur who teaches individuals and organisations about Internet, entrepreneurship and living a good life in the Internet economy.

He won the 2005 European prize for innovation and his clients include Amazon, Google, Intel, Samsung and Xbox.

He has several online businesses including HostMarkaz.com, ShopMarkaz.com and is the Dean of WebpreneurAcademy.com.

You are what you read!