Businesses used to advertise in the yellow pages (remember those?). Or on TV. Or newspapers. But now people find their telephone numbers online. They spend more time on facebook checking out their friends photos than they do checking outcelebrities in magazines. That means if you want to get heard your business also needs to understand social media.
Why spend your valuable time learning about how to use social media or you could hire a company like Socialize to teach and manage it for you. Akanksha Goel is the guru of social media and you can check her out on http://www.akankshagoel.com or follow her on twitter http://www.twitter.com/akankshagoel.
You can catch Akanksha and my good self in Dubai on Wednesday, 30th June at 7 pm at the Shelter for Social Media Day. Events are around the world so do check out your local Social Media Day presented by Mashable.