On Thursday, May 5th 2016 Londoners will go to the polling booths to elect their next mayor. The race is effectively between Zac Goldsmith of the Conservative party and Sadiq Khan of the Labour party. As a Londoner, I …Read More
If you believe that Steve Jobs knew what he was doing than you would stick up for gay rights. Steve Jobs selected as his replacement for the largest company in the world, Tim Cook – who happens to be gay. …Read More
Napoleon believed that it wasn’t money that incentivized men to fight harder in battles, but simply the honor of winning a medal. Medals and honors have been used throughout human society to help improve standards in various industries. Athletes train …Read More
It’s Friday night (7th Feb 2014) and guess what I’m at my computer again. I’ve got an admission to make. I’m a workaholic. Yes. It sucks. Not that Ferrari driving, spending 4 hours a week on the computer internet millionaire. …Read More
Whether it be a sports team, a classroom, a business or a country a leader can have a massive impact on the organisation. Imran Khan led Pakistan’s cricket team to winning the Cricket World Cup in 1992. To Pakistani sports …Read More
Seth Godin, in his book The Purple Cow, tells a story of when he and his American family visited France. They went for a drive through the scenic French countryside and noticed all the beautiful scenery and the scenic cows. “Wow” they stared at amazement about all the cool cows standing in the field. They went a little further and came across more cows. “Nice” they said. They kept driving and came across yet more cows. Now it was beginning to get boring. The cows were beginning to get ignored. They just became a part of the scenery.
What would make the family pay attention would be if all of a sudden a purple cow appeared (I will now replace “cow” for “camel” so that my Middle Eastern readers can relate better to the story). A purple camel would be something that you would pay attention to. A purple camel would be something that you would tell your friends about.
One of the best ways that you can market your product is to have a kick-@ss (replace “@” with “a” unless you are under 18) product. Because then the world will talk about it and do your marketing for you. Purple camels are easier to talk about. Get your friends to notice. Brown camels, unless you are completely new to the Middle East are a “been there, done that” product. You have to shout and spit three times as much if you are a normal looking camel compared to a purple camel in order to get noticed.
In the Middle East you can notice how Dubai used Purple Camel marketing effectively. A ski slope in the desert. A 7 star hotel. World’s tallest building. All these gave the city some buzz and enabled it to create a global brand. Building the second 7 star hotel is not quite as cool as it takes a lot longer to talk about.
Rather than spending a bunch of money on creating pretty looking brochures that look like every other product – why not spend the money on doing something original. Something creative. To offer some sort of service that others don’t do. That is purple camel marketing.
Made in Youistan: What is your country saying about you? Your brand has a major impact on your ability to make money. You pay more for a BMW than a Toyota. You expect to pay more for a watch made …Read More
[viddler id-e8ee2b44 h-288 w-437] In the new economy making money through selling knowledge is how more and more people will make their living. People will pay more for “intangible” goods such as learning how to lose weight or make money …Read More
[viddler id-144d0c85 h-288 w-437] When you see a Bollywood or Hollywood star you might not appreciate the amount of work they put in building their own brand. Just as Armani, BMW and Nike have brand managers working on their brands, …Read More
If you are getting your business off the ground what is known as “gorilla marketing” is critical. You want your brand to be noticed. But you probably don’t have the budget that large companies do to get your brand out …Read More