Last night I had the pleasure of seeing Beyonce in concert at the The O2 Arena in London. It’s been a while since I have gone to a big brand concert and here were a few lessons from seeing a marketing genius …Read More
Recently I went to get my haircut in Islamabad, Pakistan. I went for a barber that had a simple mirror hung on a tree. No bricks and mortar. No fancy showers to wash your hair. The cost of the haircut …Read More
When new entrepreneurs often start on a new venture they don’t want to tell people their idea. What happens if someone steals it? Or the person they are speaking to is not “important” enough to pitch to or …Read More
“Here (in Pakistan and Afghanistan), we drink three cups of tea to do business; the first you are a stranger, the second you become a friend, and the third, you join our family, and for our family we are prepared …Read More
Seth Godin, in his book The Purple Cow, tells a story of when he and his American family visited France. They went for a drive through the scenic French countryside and noticed all the beautiful scenery and the scenic cows. “Wow” they stared at amazement about all the cool cows standing in the field. They went a little further and came across more cows. “Nice” they said. They kept driving and came across yet more cows. Now it was beginning to get boring. The cows were beginning to get ignored. They just became a part of the scenery.
What would make the family pay attention would be if all of a sudden a purple cow appeared (I will now replace “cow” for “camel” so that my Middle Eastern readers can relate better to the story). A purple camel would be something that you would pay attention to. A purple camel would be something that you would tell your friends about.
One of the best ways that you can market your product is to have a kick-@ss (replace “@” with “a” unless you are under 18) product. Because then the world will talk about it and do your marketing for you. Purple camels are easier to talk about. Get your friends to notice. Brown camels, unless you are completely new to the Middle East are a “been there, done that” product. You have to shout and spit three times as much if you are a normal looking camel compared to a purple camel in order to get noticed.
In the Middle East you can notice how Dubai used Purple Camel marketing effectively. A ski slope in the desert. A 7 star hotel. World’s tallest building. All these gave the city some buzz and enabled it to create a global brand. Building the second 7 star hotel is not quite as cool as it takes a lot longer to talk about.
Rather than spending a bunch of money on creating pretty looking brochures that look like every other product – why not spend the money on doing something original. Something creative. To offer some sort of service that others don’t do. That is purple camel marketing.
Made in Youistan: What is your country saying about you? Your brand has a major impact on your ability to make money. You pay more for a BMW than a Toyota. You expect to pay more for a watch made …Read More
Do you ever wish there was more of you to go around? You keep repeating the same messages over and over again. Some people listen. Some don’t. If you have a service or product to sell and currently can do …Read More
If you are getting your business off the ground what is known as “gorilla marketing” is critical. You want your brand to be noticed. But you probably don’t have the budget that large companies do to get your brand out …Read More
Look at most job applications and they will ask for a degree. Bachelors, Masters or PhD. If you don’t have a degree, forget about applying. Imagine applying for a job as a 48 year old. One applicant has an MBA …Read More
I ran for Student Council when I was 16 years old. I failed badly. This though was my first marketing experience and got me aware and into the world of marketing for life. Video is here in case you can’t …Read More