This can apply to other things as well – when you have your business idea you should rehearse when a friend asks you about your idea. Although it might not be as important as when pitching for your biggest customer you should treat it like it is your biggest customer. Soon your pitching will become a lot smoother and you will have faced all the objections. The same is true if you are always practicing the way you speak – if you become conscious of your ‘ummms’ and ‘ahhhs’ you will automatically start to do it less.
An actor does not go on stage without having rehearsed and as Shakespeare suggests that the world is a stage you need to get as much practice in as possible – don’t just wait for the big moments.