Your book.
Their decision to buy.

No, and I would not take your money for one. A manipulated one hour category ranking is vanity, not a business result. Success is revenue, doors opened and speaking invitations. If you want a trophy, hire a launch marketer. If you want a lasting asset, hire me.

A book does three jobs at once. It sells for you when you are not in the room, because a buyer who reads your thinking trusts you before the first meeting. It opens doors, since editors, event organisers and senior people take an author seriously in a way they never take a sales email. And it makes you sharper. Putting twenty years of experience into a clear book forces you to work out exactly what you do and why it matters, and that clarity shows up in every deal afterwards.

Bringing in business is the most common reason, but it is not the only one. Leaders come to me for books like these:

• A memoir of your life and the lessons in it, written to teach your children and grandchildren and to leave something of yourself behind
• The story of how you built your company, so the people who join it understand where it came from and what it stands for
• A book that sets out your vision for your industry or your country, and puts you at the front of that conversation
• A book that opens the next chapter, whether that is speaking, board seats, advisory work or a coaching practice
• A book that raises money or awareness for a cause you care about

Whatever the reason, the process is the same. You talk, I write, and the book sounds like you.

The full service starts at USD 65,000. That covers everything from the first strategy session to the finished book, the website and the launch. The exact figure depends on the length of the book and the level of launch support you want, and I will give you a fixed price on the call so there are no surprises. Payment is in stages as the work is delivered.

A finished book with your name on the cover, and everything that goes with it:

• A sales strategy for the book, worked out before we write a word
• The concept, title, structure and full manuscript, written in your voice
• Professional editing, cover design, interior layout and ISBN
• Your book listed on Amazon in paperback, hardcover and Kindle
• 100 printed copies to give away, 50 hardcover and 50 paperback
• A simple website for the book
• A launch and follow up plan to put the book in the right hands
• All royalties. The book is yours, so the income is yours
• Coaching on your business throughout, because every call is a working session

Not from me. Your name goes on the cover and mine goes nowhere. Confidentiality is written into our agreement, I never list clients, and I do not ask for a credit or a mention. The ideas and stories are yours. I put them on the page. Plenty of the business books on your shelf were written this way, and nobody thinks less of the author for it.

One to six months to a finished printed manuscript and in bookstores such as Amazon. The biggest roadblock is almost always getting a few hours out of your busy schedule for the interviews. Give me the hours and the book moves fast.

Less than you think. You talk, I write. Most of your input happens on recorded calls where I ask the questions and you answer them, usually an hour or two at a time. After that you read drafts and tell me what feels right and what does not. You never sit in front of a blank page.

That is exactly why this works. You do not need to be either. You need to know your subject, and you do. My job is to ask the right questions, pull the good stories out of you, and shape all of it into a book that sounds like you on your best day.

Sure. My book Poverty to Prosperity was co-authored, so I know how that works and when it makes sense. It suits some leaders better, especially when two names on the cover add weight to the argument. We can talk it through on the call and decide what fits you and the book.

I take a small number of publishing only projects: editing, design, ISBN, website, Amazon and launch. Ask on the call and I will quote a fixed scope.

Yes. Book a Book Strategy Call and we will spend it on your book, not on a sales pitch. We will look at what you sell, who you want to reach, and whether a book is the right move for you at all. If it is not, I will say so. If it is, you will leave the call with a clear idea of what the book should be.

In most countries, yes. A book written to bring in clients is a marketing expense, and it will do more for you than almost any other campaign you could spend the money on. Your accountant will confirm how it works where you are.

You do. The copyright, the files, the Amazon listing, the website and every royalty are yours. If you ever want to reprint, translate or update the book, you can do it without asking anyone.

Fiction, mass market titles, and books written to chase a bestseller badge. I also pass on projects where the author does not have the time for the interviews, because the book will not be good without them. What I write are books for leaders who sell something valuable and want a book that brings in business.

Because I have sat where you sit. A third of my working life was in the corporate world at Accenture and Deloitte. A third was as an entrepreneur, with clients like Apple, Amazon, Google, Microsoft and Samsung. A third was in government, in Abu Dhabi, Dubai, Pakistan and the UK. I have worked with Prime Ministers and Fortune 500 CEOs, and I have written more than a dozen books of my own. My first one brought in over $400,000 in business and got me onto newspapers, radio, TV and TEDx stages. A fresh graduate can type. I can hold a conversation with you about your business as an equal, and that is what makes the book sound like you.

Yes, and I pay a 20% referral fee, which is typically USD 13,000 per client. The person you refer pays nothing extra. The fee comes out of my side, because it is simply my marketing expense. If you know a leader who has a book in them, make the introduction and I will take it from there. Many of my clients come this way, because the people who understand the value of a book tend to know others who need one.